Making your own brand as an artist is weird. It sounds like some alien spiel that we hear from some marketing exec who is highly caffeinated and highly strung and woven around a sense that we cannot possibly survive without him. Well, to paraphrase a certain president of a certain country - Yes We Can!
We can learn to brand ourselves as artists and as creative folks. But it takes time, effort and a whole lot of reading. Branding is something that few artists understand and yet it can have a transformational effect on a career of an artist.
Dali, Frida Kahlo, Picasso, Damien Hirst, Thomas Kincade - they either all knew or still know how branding works. Like the pop stars of yesteryear, they are about a statement or a thing that defines them or which makes them stand out in some way. And the more they differentiate themselves from the crowd, the more recognizable they seem to us. But how does that work? What are they doing?
Read the main front page of the blog to see how Steve Jobs broke new ground and broke some rules to turn Apple into the revered and valuable brand it is today. The statement in the photo is mine but the sentiment is very much his way of thinking. Decades before him, Picasso was doing it as he also understood the value of what he was creating. Van Gogh may not have had a brand, but his brushwork and his legacy is undeniable. His art is instantly recognizable. Even Toulouse Le Trec had a distinctive thing or quality that made him stand out. They became more identifiable somehow to their audiences. It lent some more value to their work, somehow - and their stock in the public eye rose as a consequence. Those who see a value in their work have value, and so a brand. Those who don't are less seen.
Alan Mc Keogh is a painter, artist, writer, blogger and occasional coffee drinker.
Alan Mc Keogh
I am an artist, web and blog designer, and I enjoy creating art, whether people, still life, or landscapes. I blog and write to grow the masses. Logos are a growing passion here. Come to me, brethren! New projects coming soon.